Privacy Policy

Last Updated: 12/19/2025

Pegasus Distribution LLC, an Illinois limited liability company doing business as Dirwin Bike (“Dirwin Bike,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit or make a purchase from www.dirwinbike.com (the “Site”).

1. INFORMATION WE COLLECT

Personal Information You Provide

When you interact with our Site, we may collect personal information, including:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment and transaction details (processed by third-party payment providers)

  • Account information, if you create an account

  • Customer service communications

Information Collected Automatically

When you browse our Site, we automatically collect certain information, including:

  • IP address

  • Browser type and operating system

  • Device identifiers

  • Pages viewed and referring URLs

  • Interaction data through cookies and similar technologies

Information from Third Parties

We may receive information from third-party service providers such as:

  • Shopify (e-commerce platform)

  • Payment processors (including Klarna)

  • Analytics providers (such as Google Analytics)

  • Advertising and marketing platforms

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Process and fulfill orders

  • Provide customer support

  • Communicate with you about orders, services, and promotions

  • Improve and optimize our Site and offerings

  • Detect, prevent, and address fraud or misuse

  • Comply with legal and regulatory obligations

Marketing communications are sent only where permitted by law. You may opt out at any time using the unsubscribe link or by contacting us.

3. LEGAL BASES FOR PROCESSING (NOTICE-BASED)

We process personal information based on:

  • Your interaction with our Site and services

  • Performance of a contract (e.g., fulfilling an order)

  • Legitimate business interests (e.g., fraud prevention, analytics)

  • Compliance with legal obligations

  • Your consent, where required

4. SHARING AND DISCLOSURE OF INFORMATION

We do not sell your personal information.

We may share personal information with:

  • Service providers that help operate our business (e.g., Shopify, payment processors, shipping providers)

  • Analytics and marketing partners

  • Legal or regulatory authorities if required by law

  • Parties involved in a business transaction (e.g., merger or acquisition)

All service providers are required to use personal information only as necessary to perform services on our behalf.

5. PAYMENT PROCESSING

Payments are processed by third-party payment providers, including Shopify-supported gateways and Klarna. We do not store or process full payment card details. Payment information is handled in accordance with applicable security and compliance standards by our payment partners.

6. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Enable Site functionality

  • Remember preferences

  • Analyze Site traffic

  • Support marketing and advertising efforts

You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

We use Google Analytics to understand how visitors use our Site. You can learn how Google uses data collected from sites that use its services by visiting Google’s privacy resources.

7. YOUR PRIVACY RIGHTS (U.S. STATE LAW DISCLOSURES)

Depending on your state of residence (including California, Colorado, Virginia, Connecticut, and Utah), you may have the right to:

  • Access personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Opt out of certain data sharing or targeted advertising

  • Limit use of sensitive personal information

  • Appeal a decision regarding your privacy request

We will not discriminate against you for exercising your rights.

How to Exercise Your Rights

You may submit a request by contacting us at:
info@dirwinbike.com

We may need to verify your identity before fulfilling your request.

8. DATA RETENTION

We retain personal information only as long as reasonably necessary to:

  • Fulfill the purposes described in this policy

  • Comply with legal, accounting, or reporting requirements

  • Resolve disputes and enforce agreements

9. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

10. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

11. CHILDREN’S PRIVACY

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

If our business is acquired or merged, your information may be transferred as part of that transaction.

13. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy, contact us at:

Pegasus Distribution LLC
Doing business as Dirwin Bike
Email: info@dirwinbike.com